Debt is a monster – Tame it!

During early customer market research of people in serious financial difficulty, it became apparent that there was a human tendency to assign the feeling of the burden of debt to an almost imaginary creature that followed you everywhere. It was clear that people regularly used this mental imagery technique as a way of coping. Hence the debt monster which you can tame.

Take the poll and support our campaign for people in debt

Planning to vote at this year’s election? Despite the number of people in the UK struggling with debt – and the fact we’ve experienced one of the worst recessions this country has ever seen, creditors and other financial institutions are still treating you unfairly. It’s time for change – a change that will give you better rights, enabling you to work towards a more stable financial future. Will you help us make a difference?

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