Debt means ‘fewer people can afford to go to live football games’

Rising debt and the cost of living has meant fewer people are going to see live football matches, according to a new report.

A survey by Virgin Money found that 26 per cent of fans will cut back on the amount of events they go to due to the economic slowdown.

It calculated the cost of going to a single match for an individual at £106.21 – the first time it has been above £100.

Spokesman Scott Mowbray said that despite football clubs receiving considerable sums for sponsorship deals, followers have been hit hard by the credit crunch.

“Fans do have to live in the real world and the past year has seen severe pressure on people’s finances from rising mortgage costs, fuel prices and food bills,” he remarked.

Recent figures from the Insolvency Service showed that 15,297 people went through the process of bankruptcy in the second quarter of 2008.

By Jamie Price

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