Do you trust kitemarks?

Vote in our poll and tell us what you think about kitemarks.

Increasingly kitemarks are being used by companies in their communications materials to signify importance and trust to consumers.

Kitemarks, or logos from third parties are ever more evident these days, and I’m not just referring to the financial sector. Perhaps the most outstanding example of third party logos are flat screen TVs which manage to plaster ever more combinations of the weird and wonderful stickers of high tech features that your 42″ plasma is capable of.

In the consumer finance sector, third party logos and kitemarks are also seeming to trend. This week saw the launch of a new kitemark in the high street banking sector.

Vote in the poll and leave your views below in the comments. If you voted Depends, do explain your thoughts below in the comments section.

Judging by reaction on Twitter from seasoned finance journalists it would seem newly launched kitemarks in the consumer finance sector are coming under scrutiny.

Any newspaper churnalising @Fair_Banking kitemarks, please note: only providers who pay to have their products vetted are considered.Thu Jun 16 09:45:04 via web

@CashQuestions A shame because many of @Fair_Banking‘s points are very good ones, but paid-for kitemarks undermine credibility.Thu Jun 16 15:03:59 via web

@mudlarklives Payment is for consumer testing if bank wants to seek Mark, but ALL prods were reviewed in report Jun 16 16:54:29 via web

Finding it telling, ironic and a bit sad that our efforts to improve banking products in UK, as a charity, has attracted cynicism. Sigh!Thu Jun 16 10:10:44 via web

The above is just extracts from various healthy jousting on Twitter, we’re sure the debate will continue, to that end you may be able to follow and add to conversations using the Twitter search of the term kitemarks or better still hashtag your conversation #kitemarks.

So how does ClearDebt use kitemarks?

ClearDebt uses third party logos on its webpage. One of these logos is to denote membership of an important debt industry regulatory body that maintains professional standards and offers extensive certified programme of training qualifications, the first of its kind in the UK, for individual debt advisors. We think this is important.

The other logo is of a independent third party website to ClearDebt that publishes regular feedback and ratings of companies in the sector. We understand it’s not just what we say about ClearDebt that matters to people, we welcome others to be the judge of ClearDebt in an open manner.

What do you think about kitemarks in financial services?

Share your thoughts in the comments.

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