During early customer market research of people in serious financial difficulty, it became apparent that there was a human tendency to assign the feeling of the burden of debt to an almost imaginary creature that followed you everywhere. It was clear that people regularly used this mental imagery technique as a way of coping. Hence the debt monster which you can tame.
We created Debtby, the red debt monster, to give a shape to people’s fears about debt and to help people with debt problems realise that they can get back in control of their lives. Debt is a monster. Tame it!
Continue reading the "ClearDebt TV advert featuring the Debt Monster" »
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