Tag Archives: tv spot

Debt is a monster – Tame it!

During early customer market research of people in serious financial difficulty, it became apparent that there was a human tendency to assign the feeling of the burden of debt to an almost imaginary creature that followed you everywhere. It was clear that people regularly used this mental imagery technique as a way of coping. Hence the debt monster which you can tame.

To enable use of cookies, you must agree to our cookie policy

We use necessary cookies to make our site work. We also would like to use analytics cookies which help to make improvements by measuring how you use the site. These will be set only if you consent and click agree.

Necessary Cookies: These cookies enable core functionality, such as security, network management and accessibility. You may disable these by changing your browser settings, this will effect how this website works and how you can use it.

Analytics Cookies: We’d like to set Google Analytics cookies to help us improve our website site by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these work please read our Cookie Policy.