People are increasingly looking at remaining in the UK during the current economic climate, one expert has suggested.
Commenting on behalf of the UK’s national tourism agency VisitBritain, a spokesperson said the effects of the recession could be making individuals consider the benefits of staying in Britain this summer.
He said: “Research from VisitEngland and Visit London indicates that one in five Britons who holidayed overseas last year are considering a break in their own country in 2009.”
This could mean an increasing number of Brits will be contacting national tourist board websites in an effort to discover what can be experienced in the country, the source added.
According to a Travelodge-commissioned survey published last month, there has been a six percentage points drop in the amount of holidaymakers taking a vacation abroad this year, from 33 per cent to 27 per cent.
There has also been a noticeable leap in the amount of people choosing theme parks as a retreat, with eight per cent more picking this option in 2009.
By Francis Finch