The recession is not having much of an effect on family holidays due to how important a lot of people think it is to take time out from their busy lifestyles.
This is the suggestion of executive director Kate Kenward of the Association of Independent Tour Operators, who claimed families form a major part of the client base for her organisation’s members.
She said holidays are looked on by this demographic as an excellent way to spend time together – something which appears to be proving resilient in the face of the economic downturn.
“They realise it’s impossible to put a price on the value of a relaxing break, whether overseas or in the UK,” she commented.
Being with loved ones is the best thing about being on holiday, according to 42 per cent of respondents to a HolidayExtras.com poll, ahead of exploring a new location (35 per cent) and sitting in the sun (17 per cent).
By Chris Trimble