Debt is a monster – Tame it!

During early customer market research of people in serious financial difficulty, it became apparent that there was a human tendency to assign the feeling of the burden of debt to an almost imaginary creature that followed you everywhere. It was clear that people regularly used this mental imagery technique as a way of coping. Hence the debt monster which you can tame.

As an introduction to a new weekly feature on the ClearDebt blog, entitled Monsters, here is our original debt monster commercial that featured on national TV in 2007.

Why choose the debt monster for ClearDebt?

During early customer market research of people in serious financial difficulty, it became apparent that there was a human tendency to assign the feeling of the burden of debt to an almost imaginary creature that followed you everywhere.

It was clear that people regularly used this mental imagery technique as a way of coping. Hence the debt monster, which of course you can tame.

Evidently ClearDebt are not the first company to employ the monster theme, and we´ll be sharing with you examples of our collective favourite usage of monsters from all sorts of places each Friday.


At ClearDebt, we take the issue of personal debt seriously. We also believe moments of humour are affordable to everyone, including those in a serious situation. This Friday blog post is part of the monsters series. If you are concerned about your personal finances, we recommend you try the debt analyser or ask a ClearDebt advisor.
psst! Next week:  Monster photocopy
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