ASDA release new mum report showing how we manage with the purse strings

ASDA releases new report confirming how mums across the country are managing their family finances.

This month has seen the release of some fascinating research and information from ASDA, confirming how mums across the country have managed with their family finances over the last 12-18 months.

Whilst my little one prepares for school and I look forward to saying goodbye to the dreaded childcare bills, it seems I’m not alone in the strict shopping lists and monitoring of the utility and petrol bills.

Most noticeably, the report confirms that 23% of ASDA mums have put off having another baby due to financial pressures, 48% have felt the economy has affected their chances of getting a new job and 55% haven’t been able to move home.

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The report highlights that it’s no longer just the luxuries that mums are cutting back on but the basics too: food, heating and fuel.

When 80% of mums surveyed have less disposable income than 12 months ago, it’s no surprise that mums are worried that their financial situation will leave them with a lower quality of life.

If you’re a mum, please let us know what you’ve cut back on in the last 12 months due to finances. Do you think this has led to a lower quality of life for you and your family?

Want to read the full report by ASDA?  Click here now.

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  1. I’m not a mum but we have cut back on our shopping bills dramatically. Ironically by stopping the monthly Asda shop and purchasing more locally produced goods (especially things like Salads, vegetables and bread). We’ve managed to drop our food bill (for a family of 5) from 350 a month to between 200 and 250.

    Not only are we financially better off but we are healthier as we’re purchasing less long term processed food.

    1. that’s a shocking difference Carl and contrary to popular expectation that big supermarkets are the best value – were you substantially eating less?

      1. No, the big supermarkets put offers on that make it look like you’re saving money but when you drill down to it a lot of products are actually quite expensive.

        Some examples of the top of my head are

        * Bread (£1.60 for two compared to £2 for 2)
        * Snickers (7p per bar cheaper)
        * Jelly pots (6p per pot cheaper)
        * Savoury Rice (30p cheaper)
        * Crisps (Asda 3 for £3.50, in town 2 for £1.50)

        The myth that supermarkets are cheaper stems from the fact that Asda, Tesco, Sainsburys and Morrisons compare offers against each other, not local stores / smaller supermarkets.

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